Media marketing is an ever expanding and developing field that is rapidly evolving and growing. It provides new methods to connect people through platforms that provide content, such as YouTube, Facebook, and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also provide email campaigns to follow up with visitors to websites and loyalty program members.

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